Introduction: The Basics of Email Marketing and Why it is Important for Your Business

Email is one of the most personal and direct ways to communicate with customers. It is also an effective way to communicate with your most loyal and prospective buyers.

The best email marketing services offer a variety of features that can help you create and send better campaigns, as well as to measure the success of your efforts.

With the help of the best email marketing services, you can automate many tasks related to sending emails such as scheduling email deliveries, tracking your campaigns’ performance, creating reports for future reference or for your clients, etc.

Who Needs a Professional Email Marketing Services?

Email marketing is one of the best ways to get your name and message in front of your target audience.

However, it can be difficult for small business owners to keep up with the latest trends and technology.

This is where a professional email marketing service comes in.

A professional email marketing service provides a variety of services, including:

-A/B testing

-Conversion tracking

-A- Testing, tracking, optimization, automation

-Lead management tools

-Integrations with CRMs and eCommerce systems.

– Email delivery management

– Design and development

According to the DMA ( Direct Marketing Association ), the ROI from email marketing is 4300% for businesses based in the United States of America.

For example; for every single dollar spent on email marketing you can expect a return of $40, and this is HUGE!

The best email marketing service for your business depends upon the size of your business and your email marketing campaigns.

In this article, we will discuss and review the 8 best email marketing software available for small businesses to help them grow their business not in years but in a few months.

What You Have to Look For In A Best Email Marketing Service?

Good email marketing software is what enables you to create good and engaging Newsletters for your business and with a super user-friendly interface like a drag and drop editor.

By which you can send bulk emails to your customers and subscribers that are highly customized and targeted for your customers without a lot of hard work.

This is what we call “Marketing Automation“.

A good email marketing service should make it simple to deal with your contact list, help you organize them into groups, and help you track your email marketing campaign’s performance with in-depth details.

Above all, a good email marketing service makes sure that your emails do not land the spam folders of your customers.

With that being said, let’s show you some of the best and most popular email marketing services, which can help you grow your business.

1. Constant Contact

Constant Contant Email Marketing Service

Constant Contact is one of the best and the largest email marketing services out there on the Internet. It is very easy to use and a beginner-friendly email marketing service.

It helps you manage your contact, email lists, marketing calendar, email templates, and much more.

You will get access to built-in social media sharing tools, unlimited emails, FaceBook Ads integration, images library, list segmentation, tracking tool, and eCommerce integrations for your Shopify stores.

They also have an Email plus account, which offers more great features like subject line A/B split testing, coupons, online donations, surveys, polls, and most importantly email automation tools.

Apart from their online training, Constant Contact also offers in-person live seminars/webinars all across the United States, which helps small business owners in learning the basics of email marketing to help them grow their business to the next level.

ConstantContact offers a 60-days free trial (no credit card required). And after that, you can select any of their plans which is as low as $9.99/mo.

For every one of the reasons above, we declare Constant Contact as the best email marketing service for small businesses.

2. SendinBlue

SendinBlue Email Marketing Software

SendinBlue is a French company that provides email marketing services. It also has a variety of features that allow companies to manage their email marketing campaigns and automate different tasks.

They also have a free plan for businesses that are just starting out with their email marketing campaign.

It offers great features, including the ability to send newsletters, track open rates, set up automated messages or reminders, and much more.

It is designed for marketers and entrepreneurs who want to grow their customer base and product reach.

The SendinBlue email marketing service comes with a 14-day free trial with no credit card required. You can send up to 100,000 emails with SendinBlue!

With their free plan, you can send 300 emails/day and can add unlimited contacts to your email list.

Paid plan in SendinBlue starts at $25 for Lite.

Their premium plan offers landing page builder, sales CRM, live chat, Facebook Ads integrations. It is definitely a value for money plan.

3. HubSpot

HubSpot email marketing CRM

HubSpot’s email marketing services are designed to help businesses succeed at generating leads and increasing sales. Founded in 2006 by Dharmesh Shah and Brian Halligan

HubSpot is the #1 sales and marketing software in the world. It’s used by more than 75,000 small businesses, including some of the fastest-growing companies on the planet.

Using the HubSpot software, you can create landing pages, broadcasts, and campaigns that drive new customers to your business.

HubSpot is a marketing software service used by small businesses and other organizations to track leads, organize email marketing campaigns, and analyze sales performance.

The HubSpot platform also includes tools for creating landing pages, generating website traffic, creating online forms and surveys, and monitoring the performance of search engine marketing (SEM) campaigns.

With their free version, you can send 2,000 emails and can add unlimited email subscribers to your list.

You can create popup forms, signup forms, create landing pages, and much more!

4. ConvertKit

ConverKit email marketing service

ConvertKit is a powerful email marketing platform for bloggers, authors, and marketers. It’s simple and easy to use, but incredibly powerful.

They offer you the right tools so that you can focus on connecting with your subscribers and creating amazing content for your subscribers, grow your list, and make more money.

It is an email marketing service designed specifically for bloggers. If you’ve been frustrated by the clunky, out-of-date tools available to you, take a look at ConvertKit.

Which offers features like A/B split testing, landing page builder, email templates, and much more.

From setup to sending your first campaign, everything is designed with simplicity in mind.

It has all the features you need to build an engaged audience, attract new subscribers, and increase your sales – with no limits or extra fees.

You can start with a 14-day free trial and try this great email marketing service for your business. Their plans start at $29/month. They also have a 30-day refund policy.

5. Moosend

Moosend email marketing software for small business

Moosend is an email marketing service for small businesses. It allows you to create, send and manage emails in a single place using our easy drag-and-drop user interface. Moosend is a marketing automation service with email and SMS capabilities.

It helps you build your email lists, automate your campaigns, and deliver engaging content to your recipients.

Use Moosend to send professional email newsletters and emails, create beautiful landing pages and capture double opt-in leads.

Moosend is a tool that helps you craft great emails, send them to your customer’s inbox, and track the results in one place. Create and A/B test your email templates within minutes.

Don’t write code; use Moosend’s simple yet powerful drag-and-drop editor instead.

You can signup for their lifetime free plan which offers 1,000 email subscribers and unlimited email ( no credit card required ).

6. Aweber

AWeber bulk email marketing software

AWeber is the only email service provider that provides you with everything your business needs to succeed.

Build engagement, grow your list, and convert leads into customers easily with tools designed to help you create, send and track emails that get results.

It provides the tools you need to develop a strong customer base and grow your business.

It gives you the ability to create beautiful emails, integrate with social media platforms, create compelling landing pages, send automated campaigns, measure results, and much more!

AWeber offers a free plan but it is limited you can just add 500 subscribers. You can also signup for their premium plans which can let you add more subscribers and it starts at $19/month. Signup for yearly or quarterly plans to save more money.

7. GetResponse

GetResponse email marketing software

GetResponse is the only all-in-one email marketing solution. That’s because GetResponse is built to be everything you need in one place – from A/B testing and analytics to webinars, landing pages, and SEO tools.

With GetResponse, you can quickly and easily create an email marketing campaign. Using a drag-and-drop editor, you can pick from hundreds of templates that are already in your account or upload one of your own designs.

Plus, the whole process is super intuitive so it won’t take long to get started.

GetResponse is a clear winner in this category, and the only platform to score above 4.4/5.

It offers three different template types: HTML, which uses basic HTML tags; WYSIWYG, which allows you to drag and drop elements into your email templates; and “Design It Yourself”, which gives you complete control over design.

They don’t have a free plan but offer four paid plans and the basic plan starts at just $12.30/month, which is pretty low as compared to other email marketing services. Their pricing varies depending on the plan but all plans offer 1,000 contacts at starting.

8. MailChimp

MailChimp free email marketing software

MailChimp is a marketing automation platform that helps you publish, manage, and measure your email campaigns and provides everything you need to grow your business.

But With their easy-to-use tools, they can help you reach people who matter most to your business.

MailChimp scored a 3.9/5 for ease of use because, despite its many features for organizing contacts and designing email campaigns, the interface is sometimes difficult to navigate.

If you don’t have experience with a lot of programs at once – it’s not optimized to work efficiently in this respect, so users may find themselves lost when they’re looking to get something specific done.

Our advice is to stick with pre-made templates that take care of organization and formatting so that your inbox stays clean.

You can easily integrate MailChimp with WordPress, as both of them are based on the LAMP technology.

Mailchimp offers a forever-free plan in its comprehensive list of features (including pop-up forms). With a forever-free plan, you can send 12,000 emails to up to 2,000 subscribers.

One major drawback of this plan for you is that it doesn’t come with these things: Send-Time Optimization, Advanced Segmentation, and Multi-Variate testing.


Email marketing is a great way to increase customer loyalty and bring customers back to your business. It is a very cost-effective way of marketing and can be done on the go.

The best email marketing service will depend on your business size, customer base, budget, etc. Some services are better for small businesses with limited budgets, some are good for large businesses with big budgets.

If you’re a small business, non-profit, or a new blogger, Mailchimp is an excellent choice.

Mailchimp has built its reputation on providing reliable email marketing services to small businesses and bloggers. It’s free for up to 2000 subscribers and 12000 emails per month. Its easy drag-and-drop editor makes it easy to create beautiful email campaigns that are responsive on any device.

It also lets you import contacts from your email account or upload them manually, segment contacts into groups of subscribers, and track the performance of your campaigns.

If you want to use email marketing as a customer acquisition tool, then we recommend using AWeber. It comes with more complex features that allow you to build automated campaigns and segment lists easily.

I hope after reading this article you got a clear vision now, and you are ready to start using one email marketing service to expand your business more.

If you want to know how to promote your blog and get sales through email marketing you can read our content distribution complete guide for a better idea.

Which email marketing service do you think is the best? Leave a comment below!

Some Email Marketing FAQs

Below are some of the common questions that are asked about email marketing.

Which email marketing service is the best?

There are a lot of email marketing services to choose from. The most popular ones are Aweber, MailChimp, and Constant Contact. But which one is the best for your business?

Aweber is a great service for businesses that want to create autoresponders and targeted email lists. They have a wide variety of templates and automation tools that make it easy to create and send emails.

MailChimp is a good choice for businesses that want to send out newsletters or want more flexibility in their email design. They offer a lot of free templates and tools.

How much does email marketing cost?

The cost of email marketing depends on a number of factors, including the size and complexity of your list, the frequency of your messages, and the type of service you use.

Generally speaking, though, email marketing is one of the most affordable ways to reach your target audience. If you are a small business your every month cost for email marketing would be around $20-80.

What is the meaning of A/B split testing?

A/B split testing is a way to test two different versions of a web page or advertisement to see which one performs better. This type of testing can help you determine which of your emails is most effective at converting visitors into leads or customers.

How to write the perfect subject line?

There is no definitive answer to this question. However, there are a few things you can do to increase the chances that your email subject lines will be read and clicked on. First, make sure they are relevant to the content of your email.

Secondly, use catchy or intriguing phrases to pique the reader’s interest. And finally, always test different subject lines to see which ones get the best response.

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